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Case Study

Talking their own language: Social & Tech

  • AdTech Solutions, Awarded Campaign, Mobile Programmatic, Paid Social, Programmatic, Search

The Challenge

Our client, ESSEC Business School, wanted to raise awareness of the Bachelor of Business Administration programme across the whole of APAC.

Our Solution

A strategy that leveraged their own codes

JOLT created a strategy that combined music platforms, quiz, social channels and search to talk to them on their own turf and make them convert.

AdTech platforms to engage them further

We used deterministic mobile to drive higher response and quiz to increase engagement rate, uncover consumer insights and make them sign up

BBA’s audience is a hard one to engage. Despite having a high digital consumption, they are very selective of the ads they want to engage with, and many brands want to have a piece of them!

The Results

Delivered CTR of

0 %
vs 0.1% benchmark

Re-engagement Rate

0 %
With 94% Viewability

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AdTech solution that mapped consumer’s journey

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales 

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

0 k
on Owned Social Channels

Reach & Engaged with

0 m
Relevant Users Across APAC

CPC, CPM, CPE

+ 0 %
Improvement Year-On-Year