Talking their own language: Social & Tech

The Challenge

Our client, ESSEC Business School, wanted to raise awareness of the Bachelor of Business Administration programme across the whole of APAC.

Our Solution

A strategy that leveraged their own codes

JOLT created a strategy that combined music platforms, quiz, social channels and search to talk to them on their own turf and make them convert.

AdTech platforms to engage them further

We used deterministic mobile to drive higher response and quiz to increase engagement rate, uncover consumer insights and make them sign up

BBA’s audience is a hard one to engage. Despite having a high digital consumption, they are very selective of the ads they want to engage with, and many brands want to have a piece of them!

The Results

Delivered CTR of

vs 0.1% benchmark
0 %

Re-engagement Rate

With 94% Viewability
0 %

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