Our client, ESSEC Business School, wanted to raise awareness of the Bachelor of Business Administration programme across the whole of APAC.
A strategy that leveraged their own codes
JOLT created a strategy that combined music platforms, quiz, social channels and search to talk to them on their own turf and make them convert.
AdTech platforms to engage them further
We used deterministic mobile to drive higher response and quiz to increase engagement rate, uncover consumer insights and make them sign up
BBA’s audience is a hard one to engage. Despite having a high digital consumption, they are very selective of the ads they want to engage with, and many brands want to have a piece of them!