Our proprietary planning & measurement technology that enables campaigns to achieve greater business outcomes by predicting ROAS.
Our latest iteration of J-CAL, enabling optimization of live campaigns using actual performance data.
J-CAL lets planners optimise their media mix against sales revenue. So in addition to planning against media metrics we can plan against ROAS.
Based on a wide range of parameters, e.g. markets, channels, baselines, J-CAL will optimise a total media budget across channels in order to deliver the highest ROAS
J-CAL is based on an analysis of thousands of data points across 5 years. We modelled the data to create response curves. Each curve has been calibrated to each market media specificity.
Traditional Marketing Mix Models (MMMs) are known for their high costs, lengthy development time of 6 to 9 months, and the need for a significant amount of data.
By using J-CAL, you will gain access to media planning, based not only on traditional media planning metrics but also optimised for ROAS.
Our expert planners will use J-CAL to explore multiple media plan scenarios identifying the most optimal budget mix to maximise your campaign’s success.
With J-CAL Live, you gain the ability to accomplish just that by leveraging real-time performance data from your ongoing campaign.