Reinventing lead generation for B2B

The Challenge

Nestle Professional was looking to engage HR and Procurement teams within the Healthcare and Institutional industries in Singapore. Capture leads who are looking to rent Nestle’s range of coffee machines for their workspace

Our Solution

Engaging customers through the journey

JOLT created a strategy focused on lead tactics combined with re-marketing and upper funnel activities to make customers convert.

Channels that drove effectiveness and efficiency

Executed the strategy through Search, Paid Social channels and AdTech solutions to drive high reach but precision at the same time with data usage.

Defining the optimal budget mix via science

We used our proprietary tech, J-CAL, to create the optimal budget split that could drive the highest ROAS for the campaign.

JOLT built a digital strategy that brought customers through the B2B customer journey and delivered qualified leads to the client

The Results

Delivered leads above Expectations with

Across the 4-month Campaign
0

Cost Per Lead (CPL)

Lower Than Past Campaigns
0 %

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