Reinventing lead generation for B2B

Case Study

Reinventing lead generation for B2B

AdTech Solutions, Paid Social, Programmatic, Search

The Challenge

Nestle Professional was looking to engage HR and Procurement teams within the Healthcare and Institutional industries in Singapore. Capture leads who are looking to rent Nestle’s range of coffee machines for their workspace

Our Solution

Engaging customers through the journey

JOLT created a strategy focused on lead tactics combined with re-marketing and upper funnel activities to make customers convert.

Channels that drove effectiveness and efficiency

Executed the strategy through Search, Paid Social channels and AdTech solutions to drive high reach but precision at the same time with data usage.

Defining the optimal budget mix via science

We used our proprietary tech, J-CAL, to create the optimal budget split that could drive the highest ROAS for the campaign.

JOLT built a digital strategy that brought customers through the B2B customer journey and delivered qualified leads to the client

The Results

Delivered leads above Expectations with

Across the 4-month Campaign

Cost Per Lead (CPL)

0 %

Lower Than Past Campaigns

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

0 k

on Owned Social Channels

Reach & Engaged with

0 m

Relevant Users Across APAC

CPC, CPM, CPE

+ 0 %

Improvement Year-On-Year

Case Study