▪︎CAL :
Game-Changing Media Planning
A commonly held maxim in advertising is “I know that half of my advertising is wasted, the trouble is I just don’t know which half”. This quote, originally attributed to the retailer John Wanamaker, has for many years summed up clients’ frustration with advertising.
And whilst we now have more understanding of how advertising works, we still lack the granular detail of how each dollar of advertising spend drives positive business outcomes.
With this in mind JOLT decided to create a planning and measurement tool that allows businesses to predict the ROI on their Online & Offline media investment.
J-CAL has been optimising hundreds of media plans to deliver the highest ROAS since 2020
• Determine the most ROI optimal channel mix
• Create ROI generation scenarios for the campaign
Plus, it will help make it easier for both you and the business to understand the results and prove spend effectiveness where traditionally it has been difficult to justify marketing investment – particularly outside of the marketing functions.
• Visualising campaign results in an intuitive dashboard
• Providing shareable reporting tools to prove the impact of your campaigns on top line sales
Such planning tools are currently only accessible via Marketing Mix Modelling – normally available just once a year due to the high cost associated with it.
JOLT is changing the game by creating a tool that will be used for each campaign to re-invent how media planning should be done.
We will be more than happy to show you how J-CAL and J-CAL Live can contribute to your brand.
Get in touch with us here today.
“I know that half of my advertising is wasted, the trouble is I just don’t know which half”
John Wanamaker