The Challenge
Bausch & Lomb wanted to increase sales at their point of sales. We were tasked to drive traffic to specific optical shops to enquire about the Bausch & Lomb Ultra One Day contact lens.
Our Solution
Leverage Mobile Technology Partners
JOLT leveraged mobile AdTech solutions to map the audience’s locations all across Singapore in the past, present and future
Understanding Audience Behaviour
We understood our audience behaviour in regard to contact lenses and optical stores visited
Location-Specific Mobile Targeting
JOLT used programmatic buying with location-specific mobile targeting to engage the in-market audience
JOLT managed to drive consumers to stores by understanding consumers movement patterns, predicting where they will be and then engaging them at the right time and right place.
The Results
Footfall driven of
In Only 1 Month
0
Cost Per FootFall (CPFF)
Lower Than Benchmark
0 %
