Driving footfalls to stores

The Challenge

Bausch & Lomb wanted to increase sales at their point of sales. We were tasked to drive traffic to specific optical shops to enquire about the Bausch & Lomb Ultra One Day contact lens.

Our Solution

Leverage Mobile Technology Partners

JOLT leveraged mobile AdTech solutions to map the audience’s locations all across Singapore in the past, present and future

Understanding Audience Behaviour

We understood our audience behaviour in regard to contact lenses and optical stores visited

Location-Specific Mobile Targeting

JOLT used programmatic buying with location-specific mobile targeting to engage the in-market audience

JOLT managed to drive consumers to stores by understanding consumers movement patterns, predicting where they will be and then engaging them at the right time and right place.

The Results

Footfall driven of

In Only 1 Month
0

Cost Per FootFall (CPFF)

Lower Than Benchmark
0 %

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