The Challenge
McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales
Our Solution
Uncovering Deep Consumer Insights
JOLT started by using McCormick’s Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media
Created a strategy around local cooking moments
We created a full year strategy across Southeast Asia, Taiwan and Hong Kong that leveraged key in-market moments like Chinese New Year or Vesak Day
A science-based planning
We used J-CAL to define the optimal budget mix across Facebook & Instagram, YouTube and AdTech platforms
JOLT uncovered consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL
