The Challenge
GSK was launching in Singapore a new vaccine against Shingles and tasked JOLT to raise awareness of the vaccine. We needed to engage older folks who are at risk of Singles and those who are taking care of them and who could influence them to ask their GP for the vaccine
Our Solution
An integrated strategy delivered through Online and Offline
JOLT leveraged offline channels to reach older group and online to engage carers and part of the older audience
A traditional channel mix fuelled by AdTech
We pushed the traditional tactics further by leveraging Programmatic Digital Outdoor (pDOOH) to analyse the movement patterns of adults 50+. We activated pDOOH across a mix of indoor and outdoor venue formats when and where the target audience had the highest propensity to be.
JOLT built an integrated strategy through Online and Offline while also game-changing traditional outdoor via programmatic.
The Results
We predicted where our audience will be in the city tomorrow and served them a digital outdoor ad accordingly.
We delivered 1,286,690 impressions and increase the demand for the vaccine at GPs.
