Case Study

Reinventing traditional Outdoor to drive effectiveness

  • Paid Social, pDOOH, Programmatic, Search, TV

The Challenge

GSK was launching in Singapore a new vaccine against Shingles and tasked JOLT to raise awareness of the vaccine. We needed to engage older folks who are at risk of Singles and those who are taking care of them and who could influence them to ask their GP for the vaccine

Our Solution

An integrated strategy delivered through Online and Offline

JOLT leveraged offline channels to reach older group and online to engage carers and part of the older audience

A traditional channel mix fuelled by AdTech

We pushed the traditional tactics further by leveraging Programmatic Digital Outdoor (pDOOH) to analyse the movement patterns of adults 50+. We activated pDOOH across a mix of indoor and outdoor venue formats when and where the target audience had the highest propensity to be.

JOLT built an integrated strategy through Online and Offline while also game-changing traditional outdoor via programmatic.

The Results

We predicted where our audience will be in the city tomorrow and served them a digital outdoor ad accordingly.

We delivered 1,286,690 impressions and increase the demand for the vaccine at GPs.

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Agility at its core

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales 

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

on Owned Social Channels
0 k

Reach & Engaged with

Relevant Users Across APAC
0 m

CPC, CPM, CPE

Improvement Year-On-Year
+ 0 %