Reinventing traditional awareness research

Case Study

Reinventing traditional awareness research

Research, Search

The Challenge

Our client, ESSEC Business School, tasked JOLT to evaluate in APAC the impact of media and other communications activity on top of funnel measures such as awareness. The usual approach would be to run traditional market research. But with limited number of people in market for Business School education at any point in time, this would be expensive and inefficient

Our Solution

Challenging traditional methods

JOLT recommended to use an innovative approach called Share of Search (SoS) to measure brand awareness

A rigorous process

We collected search volumes for a 24-month period across 9 markets in Asia and measured share of search for ESSEC and its various programmes vs. competition

JOLT challenged how brand awareness is traditionally measured and delivered a cost-effective research that became the norm for the client

The Results

We uncovered some growth opportunities by building ESSEC’s presence in relation to specific programmes.

We were able to save thousands of dollars by using this innovative research method vs. traditional market research.

We are now conducting this research every year to measure awareness’ progress

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

0 k

on Owned Social Channels

Reach & Engaged with

0 m

Relevant Users Across APAC

CPC, CPM, CPE

+ 0 %

Improvement Year-On-Year

Case Study