In a very cluttered and competitive category, Wine Connection were looking to boost ticket sales for their annual wine fair event whilst also generating additional online wine sales from their website.
Cut through the clutter
We built a strategy that provided mass visibility and at the same time converted the audience.
Predicted where they will convert
JOLT leveraged programmatic buying to create unique audiences through predictive modelling. We complemented the programmatic activity with search and social which helped bring the audience through the consumer journey
JOLT built the strategy’s foundation via traditional digital channels and leveraged predictive modelling to deliver highly targeted mass reach