Case Study

Predicting who will convert

  • Paid Social, Programmatic, Search

The Challenge

In a very cluttered and competitive category, Wine Connection were looking to boost ticket sales for their annual wine fair event whilst also generating additional online wine sales from their website.

Our Solution

Cut through the clutter

We built a strategy that provided mass visibility and at the same time converted the audience.

Predicted where they will convert

JOLT leveraged programmatic buying to create unique audiences through predictive modelling. We complemented the programmatic activity with search and social which helped bring the audience through the consumer journey

JOLT built the strategy’s foundation via traditional digital channels and leveraged predictive modelling to deliver highly targeted mass reach

The Results

Weekly Conversions

Compared to Last Year
+ 0 %

Unique Users Reached

50% of Singapore Population
0 m

Campaign ROAS

in Wine & Ticket Sales
0

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The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales 

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

on Owned Social Channels
0 k

Reach & Engaged with

Relevant Users Across APAC
0 m

CPC, CPM, CPE

Improvement Year-On-Year
+ 0 %