Case Study

AdTech solution that mapped consumer’s journey

  • AdTech Solutions

The Challenge

Once a year in South Korea, students lock themselves in their bedroom and revise very hard for the universities entrance exams. Traditionally supportive friends and family buy them presents to encourage them through this intense period. Every brand wants to target ‘Gifters’ and promote their gifts options. Ferrero Rocher wanted to cut through the clutter and be top of mind to the Gifters

Our Solution

Leveraged a tech that mapped consumers mobile journeys

JOLT used a unique AdTech platform focused on mobile. We created specific targeting criteria to reach the Gifters.

Only engaging the relevant people

The AI calculated who were most likely to like Ferrero Rocher and only pushed an ad to those who had a relevancy score above 80%

JOLT leveraged an AdTech platform than complemented Paid social platforms, could understand the audience’s journey on their mobile and only engaged those likely to be interested

The Results

Campaign’s highest CTR

Compared to Benchmark of 0.1%
0 %

View Through Rate of

Compared to Benchmark of 20%
0 %

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The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales 

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

on Owned Social Channels
0 k

Reach & Engaged with

Relevant Users Across APAC
0 m

CPC, CPM, CPE

Improvement Year-On-Year
+ 0 %