Once a year in South Korea, students lock themselves in their bedroom and revise very hard for the universities entrance exams. Traditionally supportive friends and family buy them presents to encourage them through this intense period. Every brand wants to target ‘Gifters’ and promote their gifts options. Ferrero Rocher wanted to cut through the clutter and be top of mind to the Gifters
Leveraged a tech that mapped consumers mobile journeys
JOLT used a unique AdTech platform focused on mobile. We created specific targeting criteria to reach the Gifters.
Only engaging the relevant people
The AI calculated who were most likely to like Ferrero Rocher and only pushed an ad to those who had a relevancy score above 80%
JOLT leveraged an AdTech platform than complemented Paid social platforms, could understand the audience’s journey on their mobile and only engaged those likely to be interested