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To cut through and target ‘gifters’ (supportive friends and family buying presents for students) during the Entrance Exam period in South Korea making Ferrero Rocher the choice gift amidst an onslaught of competitor advertising.
Using unique tech that maps the consumer journey on mobile (monitoring website and app usage) we were able to create specific targeting criteria to reach those ‘gifters’ that were most likely to convert (based on score of over 80% predicting their likeability of ad) so that our ads were only seen by them.
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Singapore 068913