Building a Brand via Social

Case Studies:

Building a Brand via Social

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could later translate to sales

Our Solution

We recommended to leverage social media across Paid, Owned and Earned so we could create a community of food and McCormick product lovers. We planned paid social across various objectives: Reach & Frequency for product launches, Engagement to deepen the relationship and Sales via CPAS ads