B2B Lead Generation

Case Studies:

The Challenge

For this on-the-ground Australian sales team it was extremely difficult to generate new leads or be considered over existing supplier partnerships by their target audience of chefs, procurement or research heads.

Our Solution

We recommended LinkedIn as our lead platform, combining precision targeting (through job function & seniority, plus company size) and offering a cut through format (a free white paper in return for email details) to engage and convert a fresh
new audience