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Our Scientific Approach to Media Planning

Imagine if you could predict campaign ROAS and deliver the best performing media plan

Our proprietary planning & measurement technology that enables campaigns to achieve greater business outcomes by predicting ROAS.

Our latest iteration of J-CAL, enabling optimization of live campaigns using actual performance data.

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How J-CAL works?

J-CAL lets planners optimise their media mix against sales revenue. So in addition to planning against media metrics we can plan against ROAS.

Based on a wide range of parameters, e.g. markets, channels, baselines, J-CAL will optimise a total media budget across channels in order to deliver the highest ROAS

J-CAL is based on an analysis of thousands of data points across 5 years. We modelled the data to create response curves. Each curve has been calibrated to each market media specificity.

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How are J-CAL & J-CAL Live Changing the Game

An alternative to Marketing Mix Models

Traditional Marketing Mix Models (MMMs) are known for their high costs, lengthy development time of 6 to 9 months, and the need for a significant amount of data.

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An alternative to Marketing Mix Models

Traditional Marketing Mix Models (MMMs) are known for their high costs, lengthy development time of 6 to 9 months, and the need for a significant amount of data. Typically, only one MMM can be created every 3-5 years for a single brand. However, with J-CAL, you can harness the power of the same approach as MMMs, generating equivalent outputs, but without incurring any additional costs. What's more, J-CAL enables you to apply this methodology to every single campaign and removes the need for you to provide any data.

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Remove the guess Work

By using J-CAL, you will gain access to media planning, based not only on traditional media planning metrics but also optimised for ROAS.

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Remove the guess Work

It is widely recognised that the majority of the advertising budget is allocated to media. Therefore, it becomes crucial to meticulously plan and allocate your media dollars. With J-CAL, we leverage science to create optimal media plans for your campaign.

By using J-CAL,  you will gain access to media planning, based not only on traditional media planning metrics, such as reach and engagement but also optimised for ROAS.

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Grow your sales but also your brand

Our expert planners will use J-CAL to explore multiple media plan scenarios identifying the most optimal budget mix to maximise your campaign’s success.

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Grow your sales but also your brand

With J-CAL, you have the flexibility to select your campaign objective, whether it's focused on product sales, brand growth, or a combination of both. Our tech then calculates the ideal allocation of your budget across various channels to effectively meet your objectives. Our expert planners will use J-CAL to explore multiple media plan scenarios identifying the most optimal budget mix  to maximise your campaign's success.

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Optimise your campaign after launch

With J-CAL Live, you gain the ability to accomplish just that by leveraging real-time performance data from your ongoing campaign.

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Optimise your campaign after launch

Media planning is an essential component in the campaign creation process. However, the optimisation of a campaign after its launch is equally vital. With J-CAL Live, you gain the ability to accomplish just that by leveraging real-time performance data from your ongoing campaign. Based on this data, J-CAL Live will intelligently recommend a new budget allocation, aiming to enhance your return on advertising spend (ROAS) and drive even greater success for your campaign.

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Our Scientific Approach to Media Planning

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