JOLT Digital officially announces the launch of its new media planning technology J-CAL, which allows marketers to create more effectiveness to their campaigns through calculated budget spend and expected return of ad spend (ROAS).
J-CAL is customizable to each client’s specificities and works for any size budget. It has been built using thousands of data points from campaigns over the past five years in Asia. Furthermore, J-CAL is not only focusing on campaigns that have a performance objective but also on branding campaigns. It is undeniable that branding is critical as it not only helps grow brand health metrics but also sales.
At JOLT, we think that allocating thousands of dollars deserves a scientific approach and that’s why we have created a technology, J-CAL, that predicts the most optimal budget allocation to each channel, as well as campaign’s return of ad spend (ROAS).
Read the entire article in Marketech Apac here
Founder and CEO of JOLT Digital