Case Studies:

Building a Brand via Social

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could later translate to sales

Our Solution

We recommended to leverage social media across Paid, Owned and Earned so we could create a community of food and McCormick product lovers. We planned paid social across various objectives: Reach & Frequency for product launches, Engagement to deepen the relationship and Sales via CPAS ads

Our Results

Grew the Social Presence to 6-figure
Users Reached and Engaged Across the Years
CPM, CPE, CPC Improvement (Year-on-Year)
+ 0 %

Case Studies: The proof is in the pudding

Deterministic Mobile Targeting

Programmatic Predictive

SEM Automation

B2B Lead Generation

Share of Search

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Building a Brand via Social

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Agility at its core