Building Sustained Business Pipeline

The Challenge

As IT procurement becomes harder to engage and senior decision makers become savvier in their evaluation, Alteryx is faced with building a sustained and profitable pipeline for their business. We needed to build a strategy that could deliver better lead gen performance.

Our Solution

Engaging the whole buying committee

Detailed strategies to target the buying committee from technical experts to procurement and business decision makers.

Market-by-market strategy

We understood the power of synergising central digital channels with local media platforms. From Majisemi.com and ITMedia in Japan to LinkedIn in ANZ, we tailored our market strategy to the best channels.

Laser focus on results

We believe that performance comes from an attention to details. We optimised aggressively to deliver marketing and sales qualified leads.

JOLT built a regional lead generation strategy that adjusted to market specificities and delivered outstanding performance.

The Results

Quarter-on-quarter

Increase in leads
+ 0 %

Quarter-on-quarter

Cost-per-lead
- 0 %

Best Performing: SG, HK

Decrease in CPL (QoQ)
- 0 %

More Case Studies

The Challenge

McCormick, one of the global leaders in herbs and spices, never communicated before in Asia and wanted to start build brand awareness and consideration with consumers, that could then translate to sales 

Our Solution

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

Uncovering Deep Consumer Insights

JOLT started by using their Usage & Attitude study to uncover consumer insights but also to understand how we could bring the different audience segments to life across media

JOLT employed consumer insights to create a year-long strategy across Southeast Asia, leveraging key cultural moments, employing specific tactics on Paid Social, and incorporating AdTech platforms while optimising the budget with J-CAL

The Results

Grew Followers to

on Owned Social Channels
0 k

Reach & Engaged with

Relevant Users Across APAC
0 m

CPC, CPM, CPE

Improvement Year-On-Year
+ 0 %