What to expect in each playbook
We want to give you the theory but also the practice. Execution is one of the most important thing in a digital marketing campaign!
We start by laying down the strategic foundations and explaining which digital channel is the best to achieve your objectives. Then we explain in a very practical way how to plan each of the channels and how to optimize them.
Finally we cover the measurement part as it’s critical to see how successful is your campaign and how to improve it in the future.
Because we believe theory is only one side of the coin, we have added some best practices for you.