Adopt a Test & Learn approach to build the plans of tomorrow.
The media landscape has drastically changed across the past 20 years. When I started my career, it used to be simpler with 4 to 6 media vehicles to choose from. But then Digital arrived and turned everything upside down. Digital brought not just one additional media vehicle but 10, 20, 1,000 more options to choose […]
Why people need to be horizontally skilled.
The agency industry is undoubtedly a people-focused business. While it is a well-known fact, it is always essential to remind ourselves that we are not in an industry surrounded by developers and engineers. Our work revolves around human factors, as we strive to change people’s perceptions about a brand and deliver measurable results for our […]
How is Team Coaching Moving JOLT Digital “From Good to Great”?
“This is a guest article, written by Kaylin Huang, Executive Coach and Ex Managing Director at Accenture Digital What is Team Coaching? Studies of teams distinguish between two distinct types of work that we do as humans: taskwork and teamwork. Taskwork is the core technical specs of what we do, and teamwork is how we do it […]
NAVIGATING THE NEW FRONTIERS OF MOBILE ADVERTISING AND BOOSTING DIGITAL CAMPAIGNS
“This is a guest article, written by Niall Hogan, Managing Director, APAC at Ogury“. The value of mobile advertising has skyrocketed for publishers and brands alike during the COVID-19 pandemic. With physical interactions and entertainment limited, global mobile gaming app installs also soared by 45% and dating apps showed an average 20% surge in usage. […]
LABBRAND: HOW WE STAND OUT AMONG TOP BRANDING AGENCIES IN CHINA
“This is a guest article, written by Vladimir Djurovic, CEO of Labbrand“. Running an agency is hard, but differentiating is even harder. You are fortunate if you find your niche and know how to build your agency like a brand. I started Labbrand back in 2005 in Shanghai with Chinese naming as our main offering. […]
How about if I was telling you that creating Paid Search Ads has never been so easy?
You would not believe me, right? Well, don’t get me wrong, creating paid search ads can be very complicated. You must check more than 120 parameters to build strong search campaigns, like keywords, negative keywords, share of impressions, ad groups, text ads, quality score, audiences and not to mention building the campaign to achieve the […]
Reset to a Digital Singapore: Work-life in Singapore vs Indonesia.
I worked in Indonesia since 2013 and last year, I officially moved to Singapore. However, while I was not new to Singapore, it took me a year to find my ideal company to work for- I am now proud to be a part of JOLT Digital since the last 6 months. I am happy to […]
Trust Transfer: Transforming First Party & Zero Party Data into Actionable Smart Data
Bain & Company and Harvard Business School report that “increasing customer retention rates by 5% increases profits by 25% to 95%.“ The internet was initially driven by a human need to connect and collect information. For businesses to market and reach consumers via the internet there was a reliable need to get control about what […]
4 Steps To Update Your Content for Better SEO
Are you seeing a drop in traffic from your top blog content? Keep it clean, keep it relevant but never keep it un-fresh. Many fall into the mindset of set & forget when it comes to managing a blog section. You’ve invested a lot of time and resources into planning, writing, and publishing your content. […]
Apple iOS 14 update: Its Impact on Facebook Ads & What You Can Do About It
Apple has released the new iOS14 and digital advertisers are beginning to realise its impact. If that’s you, read on to see what you can do to adapt. What is the Apple IOS 14 update? Simply put, new privacy measures are in place, and Apps are required to get explicit consent from users to allow […]