Performance marketing vs Brand marketing

At the beginning of March 2021, Airbnb, announced a shift in its marketing strategy. The shift was from Performance marketing to Brand marketing. This move piqued the interests of many marketers, and many are monitoring the effects of this decision. Before delving deeper into the topic, let us first understand what the key deliverables of […]

Behind Jolt Digital’s mission to bring more science to media planning

With strong competition between agencies, creating IP or technology is one strategy to standing out. The Drum speaks to JOLT Digital Founder Sebastien Lepez about his ambition to transform the media buying process, and win a few clients along the way. Independent agency JOLT Digital has launched its own planning tool, J-CAL, which aims to […]