The Challenge
As IT procurement becomes harder to engage and senior decision makers become savvier in their evaluation, Alteryx is faced with building a sustained and profitable pipeline for their business. We needed to build a strategy that could deliver better lead gen performance.
Our Solution
Engaging the whole buying committee
Detailed strategies to target the buying committee from technical experts to procurement and business decision makers.
Market-by-market strategy
We understood the power of synergising central digital channels with local media platforms. From Majisemi.com and ITMedia in Japan to LinkedIn in ANZ, we tailored our market strategy to the best channels.
Laser focus on results
We believe that performance comes from an attention to details. We optimised aggressively to deliver marketing and sales qualified leads.
JOLT built a regional lead generation strategy that adjusted to market specificities and delivered outstanding performance.
